The World's first AI billboard. It writes it's own ads using a genetic algorithm that evolves towards what makes people stop and stare. It’s free to write its own copy, using a recursive grammar engine, choose its own images from a large image bank and make its own layout.

The PR coverage reached about 400million people worldwide. John Humphrys told me he didn't like it on the Today Programme.

Roles: Concept, Technical Director, R&D
At: M&C Saatchi