1994 - Cognitive Science BSc at University of Exeter

1999 - Joined Tribal DDB as animator/developer

2004 - Co-founded Lean Mean Fighting Machine with; Tom Bazeley, Sam Ball and Dave Bedwood

10 Years as Technical Partner overseeing all tech, creative tech and production. Leaning more towards R+D/Innovation and creative tech in later years

We won lots of awards in that time including many D&ADs, One Shows, Webbies and Cannes Lions. We were Agency of the Year Cannes Lions 2008

2014 - Sold Lean Mean to M&C Saatchi - Appointed Chief Innovation Officer

2018 - Freelance Creative and Innovation work. Various agencies and brands

2019 - Freelance AR work

2019 - Launched Make it Donate. Giving platform that aims to make everything in the world donate to charity

2021 - Freelance experiential and creative tech.

2022 - Family Illness forced me to leave work. I logged some of our progress here

2023 - Back on the market